So, why are adults still obsessed with a company whose target audience is children? In this PopSugar analysis of why adult women love Disney, it is argued not only that the target audience of Disney is not just children, but also that adults still obsessed with the franchise are not immature nor silly, but rather just nostalgic and comfortable admitting how happy Disney makes them. In a study done by the creator of the article of people who ranked their love for Disney as at least a four on a scale of one to five, the author found these statistics:
What that tells us about the obsessed population is not much, however what stands out to me is how many of them do not have kids. You would think that someone so in love with Disney would want to share this love with a tiny human, but the numbers do not lie. Then, I thought, this could be because these Disney lovers have not actually grow up yet, but it turns out that most of these adults love Disney because of the happiness and nostalgia that surrounds it, rather than any of the reasons kids love Disney. In search of more specific reasons why adult women love Disney, I came across this list of reasons why the movies still appeal to adults. In said list, the six reasons given are adult humor, grown up themes, adult messages, education, soundtracks, and escapism. It is true that much of Disney humor does in fact go over the heads of many children, so the movie could be a cause of laughter for more mature audiences. The soundtracks are also understandable because the songs are made to be catchy. These songs remind adults of the "good ole days" and often can spark other good memories as well. As the list points out as well, many of these movies have grown up themes and messages. Disney movies that suggest how hard it is to grow up are popular for these adults because they identify in feeling this way. The idea of escapism agrees with the other article in that many of these adults use Disney as a way to remember their happy childhood and forget about their adult problems for a little while. This seems like a healthy way to cope, and if Disney movies and attire helps you get through the day then go for it! Disney fanatics come in many different forms, from wearing Disney, to traveling to Disney, to even decorating their houses like Disney. The idea of magic is something that people love to hold on to when confronted with real world adult problems and I admire those who turn to something healthy like Disney to bring happiness in their lives rather than choosing an unhealthy path. Besides, what's so wrong with being a kid at heart anyway?
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